Nick: Best sign ever? Hand drawn Heimlich instructions. Check out how annoyed the Good Samaritan looks! Chelsey: I think it’s insinuating that only nerds would end up choking on something and need the Heimlich Maneuver. Nick: Oh, I thought that was Ed Grimley. Jon: Is this a sign about how to effectively mug tourists? Georgina: This is the […]
We came across this post by Andy Crestodina this week in which he observes that the problem with requests for proposals (RFPs) is that they’re like dating sites. As a consultancy, we’re all too familiar with responding to RFPs—it’s practically a full-time role for more than one person. And, as a consultancy working with a […]
Canadian Commander Chris Hadfield performs an inspiring cover version of David Bowie’s “Space Oddity”, recorded aboard the International Space Station. Context really is everything!
Before you shimmy out of your cubicle, rejoicing the essence of “Friday” in every step you take towards the office door, remember this Friday is only one in a million billion Fridays on one planet, in one universe, etcetera etcetera. Or at least, we think that’s what they meant to remind you when they made the […]
To the Arrested Development marketing team:Don’t worry, I’ll watch the show. I was already going to watch it, even before you kicked your scheme into high gear. But, now that you’ve exhibited brilliance in design humor by putting “Bluth’s Original Frozen Banana” on Seamless (not to mention Tobias Funke’s audition reel), I promise you I […]
Karen McGrane tells a wonderful story of digging deep into her frustration and emerging with compassion for the people with whom she works. An excerpt: “I was struggling to understand something that intimidated me, something I knew was important to my work, and I was scared. And I felt compassion. Compassion for everyone out there, […]
This is an interesting article about using negative emotions to engage and excite people via “rich experiences.” (By the way, they use some examples of lean user research methods for testing hypotheses—see the student project about organ donation). Some of the ideas within the article made me think of a recent Catalyst project in which we […]
I thought of some of our recent research when I saw this review of the new book Human Sigma by John H. Fleming. A few key quotes from the review: “Emotionally satisfied customers deliver enhanced value to a company, for example, by buying more products, spending more for those products, or returning more often to or staying […]