Nick: Great analogy: “A can of cat food is a Minimum Viable Product (MVP) when you are starving, but it’s highly unsatisfying and unlikely to generate a loyal following (of humans).” Ray: But, isn’t the purpose of the MVP to learn something? To verify a hypothesis? A can of cat food would validate the hypothesis that people […]
This article describes the process Google Ventures uses to design with its startups, which they’ve called a design sprint. The article doesn’t have anything totally new in it, but I like how the author put everything together, namely having one day per activity in the design process: Before the sprint: PrepareGet the people and things you […]
For the new Catalyst Blog series, “Separated at Birth”, I give you: Axl Rose and Van Morrison Photo source: NYTimes
Now that iOS 7 is public, there’s an explosion of information on the new design that ABC News has referred to as “a ‘Pretty Woman’-size makeover.” Due to the light learning curve and nonthreatening/minimalist designs iOS has provided, all kinds of users have consistently been attracted to the iPhone (and iPad) since its original release (almost five […]
I’ve got to agree with this article—while the old iOS (the one you’re currently viewing), is definitely outdated with its chunky gradient buttons and obnoxious skeuomorphism, the iOS 7 design is drastically flat and simplistic. I feel a more balanced design transition between the two mobile operating system versions would have been a better solution. This […]
It’s that time again: Join us for The Lean Strategy + Design Salon meetup, “Lean Team Experience Design with Jabe Bloom”. It’s happening Wed., July 24, 6:30 p.m. – 8: 45 p.m. at our place (the Catalyst Group office). We request that you wear “lean” attire. (Just kidding, please wear as many clothes as is deemed […]
If you love fake linen and leather in your user interfaces, you’re going to be disappointed by iOS7. Apple will release details at next week’s WWDC. As you may know, Jony Ive (previously the hardware designer) has been put in charge of software UI, and he’s “flattening” the interface….
We came across this list of attributes that creative teams share. Though it wasn’t written specifically by, for, or about designers such as us, it still feels timely as we continue to work more and more Lean-ly (using a Lean UX approach, that is). Given we often progress through the design and development of products with […]