MVP as the “Minimum Lovable Product”

Nick: Great analogy: “A can of cat food is a Minimum Viable Product (MVP) when you are  starving, but it’s highly unsatisfying and unlikely to generate a loyal  following (of humans).” Ray: But, isn’t the purpose of the MVP to learn something? To verify a hypothesis? A can of cat food would validate the hypothesis that people […]

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How To Conduct Your Own Google Design Sprint

This article describes the process Google Ventures uses to design with its startups, which they’ve called a design sprint. The article doesn’t have anything totally new in it, but I like how the author put everything together, namely having one day per activity in the design process: Before the sprint: PrepareGet the people and things you […]

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Separated at Birth

For the new Catalyst Blog series, “Separated at Birth”, I give you: Axl Rose and Van Morrison Photo source: NYTimes

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iOS 7 De-design: A Shift From Form to Function

Now that iOS 7 is public, there’s an explosion of information on the new design that ABC News has referred to as “a ‘Pretty Woman’-size makeover.” Due to the light learning curve and nonthreatening/minimalist designs iOS has provided, all kinds of users have consistently been attracted to the iPhone (and iPad) since its original release (almost five […]

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Dear Jony, the Future of Design Is More Than Making Apple iOS Flat

I’ve got to agree with this article—while the old iOS (the one you’re currently viewing), is definitely outdated with its chunky gradient buttons and obnoxious skeuomorphism, the iOS 7 design is drastically flat and simplistic. I feel a more balanced design transition between the two mobile operating system versions would have been a better solution. This […]

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Meetup: ‘The Lean Strategy + Design Salon’, Jul. 24

It’s that time again: Join us for The Lean Strategy + Design Salon meetup, “Lean Team Experience Design with Jabe Bloom”. It’s happening Wed., July 24, 6:30 p.m. – 8: 45 p.m. at our place (the Catalyst Group office).  We request that you wear “lean” attire. (Just kidding, please wear as many clothes as is deemed […]

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Sign Up for the ‘Catalyst Group Monthly’

At the end of every month, something very magical happens: We send out the ‘Catalyst Group Monthly’, our lovely e-newsletter—it’s (succinctly) filled with our own articles about design, research, and our passions surrounding them, in addition to our favorite shares of the month. Sounds pretty grand, eh? You’ll never know for sure unless you try. […]

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Details on iOS7 Forthcoming

If you love fake linen and leather in your user interfaces, you’re going to be disappointed by iOS7. Apple will release details at next week’s WWDC. As you may know, Jony Ive (previously the hardware designer) has been put in charge of software UI, and he’s “flattening” the interface….

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Elements Shared by Creative Teams

We came across this list of attributes that creative teams share. Though it wasn’t written specifically by, for, or about designers such as us, it still feels timely as we continue to work more and more Lean-ly (using a Lean UX approach, that is).  Given we often progress through the design and development of products with […]

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Conducting User Research With Teens

Ahhhhh the teen years—you remember when you were a teen, don’t you? Those years of extreme awkwardness, acne and (if you are from a certain awesome generation) “Saved by the Bell” with handsome Zach Morris. Unfortunately Zach Morris is no longer “on-air” but many other aspects of being a teen remain the same, most importantly […]

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