Resisting the Urge to Prettify Data (Too Much)

I just read this article from Smashing Magazine about the perils of uber snazzy data visualization. According to the author, successful infographics/charts/graphs make “the data and the story easily accessible to the viewer and are not hindered by the motivation to look cool” (author’s bolding).  This article struck a chord with me because we’re starting to do […]

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Responsive Design Retrofit

In 2012, Catalyst Group redesigned the desktop site for the Lehigh Valley Health Network. Once LVHN saw an increase in mobile users, and found that those users couldn’t access all the resources on the desktop site, it was time for the Catalyst team to make the design adapt to mobile devices. Our brief case study […]

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What’s the Deal With Citi Bikes?

My coworkers here at Catalyst joke that, if I were a persona, I’d be labeled the “loyal dissatisfied user.” In other words, I stick with services that disappoint me. I’ve found no greater way to exemplify the idea of the Loyal Dissatisfied User than my experience with Citi Bikes. A lot of people have been […]

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Thanks for Coming: ‘Lean Team Experience Design with Jabe Bloom’

Thanks to everyone who joined us at our office last night for the latest Lean Strategy + Design Salon, “Lean Team Experience Design with Jabe Bloom”!  And, if you missed it, no worries: We’ve got his slides, people. It’s not quite as magical, but at least you can still enjoy the content with a beer in […]

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‘Lehigh Valley Health Network’ Physician Videos

Lehigh Valley Health Network (LVHN) has launched a number of videos featuring their physicians and advanced practitioners on LVHN.org. Each video has a provider explaining why they’re passionate about helping patients and their community.   LVHN had an interest in creating videos for profile pages on its Find a Doctor tool, and saw the LVHN.org redesign project […]

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New Train Schedule Display at Penn Station

A few of these displays (shown above) started appearing between the track entrances in Penn Station last week. In theory, it’s a great idea that helps alleviate the human congestion around  the three main schedule displays where everyone tends to congregate. Unfortunately, giant video ads and empty space occupy about 85% of the screen real […]

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Uber-Discount Usability Testing: Buyer Beware

Someone just mentioned TaskRabbit, so I checked it out. It’s a service where you can post odd jobs, and people in your neighborhood will do them for you (for a fee, obviously). Oddly enough, “usability testing” is one of the tasks! And, even more oddly, there are 306 people listed as having this skill in […]

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Behind Snapchat

Snapchat is gaining popularity among tweens, teens and adults alike. In today’s world, people can already text, e-mail, and post pictures publicly as well as privately. However, Snapchat has emerged wherein people can take pictures, send them privately and know that these confidential glimpses will only be visible for a number of seconds (between 1-10 […]

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The Canadians Are at It Again

The Canadians are at it again: Sport Chek created a “retail digital wonderland” earlier this year and moved in for the kill just a few months later, winning the 2013 DSA Industry Excellence Award for “best project using digital signage, mobile, self-service and interactive kiosk technologies.” The longer the title, the more important the award (obviously). With […]

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