Is Bad Research Better Than No Research?

“We humans are full of unpredictable emotions that logic cannot solve.” – Captain James T. Kirk “When it comes to conducting user research, everyone thinks they are Spock but in reality most of us are actually more like Kirk.” – Deidre Kolarick At Catalyst Group we are big fans of Lean UX. We especially like the […]

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Webinar: User Research Tools and Techniques

Date: February 27, 2013 at 2PM EST Presenter: Deidre Kolarick, Director, Research & Insights Register Here! What’s the difference between field research and lab testing? When might you want to use a site intercept to learn about your target audience? Is ‘shadowing’ something to do off the basketball court? In this talk, Deidre will provide […]

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Ray’s Smartwatch Test Drive

The Pebble smartwatch was originally introduced via a very successful Kickstarter campaign (they raised $100,000 in two hours). As with the Samsung Galaxy Gear, the Pebble does not stand alone — it works in conjunction with a bluetooth-capable smartphone. So, in essence, it is an auxiliary screen for my phone. My initial reaction to this was… “Meh.” However, […]

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