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This hilarious post on Jezebel talks about a new app for self-identified bros who don’t want to waste time communicating with their girlfriends.

With BroApp, bros no longer need to spend countless minutes laboring over tedious girlfriend texts because they can farm them out to an automated system that generates gems such as, “Hey darl, thinking of your face.”

It sounds like a Saturday Night Live sketch but apparently it’s a real thing that people (bros) use? I would LOVE to do some research on this. From the article it sounds like BroApp has some legit(ish) UX issues, the most pressing of which is that it creeps girls out.

Photo source: broapp.net

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