Introducing the MVPOC: Building a Better Proof of Concept

The pace at which technology and user needs evolve means that businesses must continually improve their products or introduce new ones that better fit the market. Startups excel at coping with this rate of change — their very survival depends on it. Here at Catalyst, we’ve helped our clients from larger organizations take a page […]

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Optimizing Online Text for Usability

Inverted Pyramid

Many people argue for using less text online because “people just don’t read anymore” — that might be the case. But, text isn’t going anywhere, and its use can’t (or shouldn’t, at least) be avoided. While it’s always advisable to use graphical elements within a design, it’s also extremely important to remember the potential power […]

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Clockulator: Know When to Get Up and Go

Clockulator (, an easy-to-use responsive web app, can quickly determine what time you should go to sleep, wake up or start getting ready, as well as when you should leave to plan for a punctual arrival at your destination. I built Clockulator to fulfill a need I had, which originated during a time when I […]

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Using Emotion to Encourage Hygiene

According to the Biovigil demo video, HAIs – or “Healthcare Acquired Infections” – are the 4th leading cause of death in America and cost the US healthcare system a staggering $30-$40 billion dollars a year. A major contributor to these infections is the transmission of microbes from one patient to another on the un-sanitized hands […]

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