Look what we found! The original Catalyst Group business cards.
We all know that a mobile user experience strategy is a vital component of any business’ digital product development plans. Smartphones are ubiquitous and tablets are increasingly so. But many companies struggle to determine the right content and functional priorities for their mobile presences. It’s not just the constraint of the small screen size and […]
With more and more people visiting websites from their smartphones, it’s important to consider how a website experience translates across all screen sizes and devices. Catalyst Group and NorthPoint Digital hosted a webinar to share tips and benefits for making websites responsive, meaning they’ll be optimized for any device. Watch the webinar video below to learn insights about the user […]
A recent compilation of scientific studies shows that drummers are particularly amazing at solving problems, given a mental tie between intelligence and good timing. Maintaining a good rhythm, according to the studies, improves the brain’s cognitive function. What we glean from this for design: Move over design unicorns, we want design drummers — having a designer who […]
Calling all usability professionals, novices, and anyone in between: This Thursday, Nov. 13, is World Usability Day. Talks and events celebrating this year’s theme, “Engagement”, will take place around the world. If you’re in the NYC vicinity, join us for the NYC User Experience Professionals Association (UXPA) World Usability Day 2014 panel, which brings together […]
If you work in design or product development at a large organization, you may wonder how (if at all) to employ lean UX methodologies in your existing processes for project approval and funding. In this talk, our own Ray Delapena discusses a mash-up of Minimum Viable Product (MVP) and Proof of Concept ideas towards a […]
Each week at Catalyst we get numerous inquiries about usability testing services. We love this! It is incredibly satisfying to help our clients uncover usability concerns with real users and, better yet, help them strategize about how to improve their digital products. But, our user research services go far beyond basic usability testing. In this post, […]
FunnyBizz Conference Thurs., Oct. 30, 2014 9 a.m. – 5 p.m. Galapagos Art Space, 16 Main St, Brooklyn, NY 11201 If you’ve ever held an interest in incorporating humor into your business, service or product but have been unsure of how to go about it, look no further than the FunnyBizz Conference (“Where Business Meets Humor […]