Tree Testing: The Top 5 Reasons You Need It

The science of classifying and labeling content is essential to creating a delightful digital experience. It’s the intuitive organization of information that allows users to seamlessly navigate through a site without ever feeling uncertain about where to go next or trying to shake a nagging feeling that they’re missing something relevant that’s been placed in […]

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User Research Beyond Usability Testing

Each week at Catalyst we get numerous inquiries about usability testing services. We love this! It is incredibly satisfying to help our clients uncover usability concerns with real users and, better yet, help them strategize about how to improve their digital products. But, our user research services go far beyond basic usability testing. In this post, […]

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Creative Research Recruiting: NYC Taxi’s “Passenger Survey”

After a dinner that was interrupted by several startling inclement weather alerts from my phone, I hopped into the nearest cab home, drenched and somewhat annoyed. My irritability rushed me (at a quicker-than-usual pace) to cancel/mute/kill the programming reel I knew was about to run on the cab’s “passenger information monitor” (PIM). But, that’s when […]

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More Effective User Research With a Heuristic Analysis

At Catalyst Group, our user experience design and research teams are constantly working together to fine-tune processes to better meet the needs of our clients.  When a client comes to us with a project with a specific focus on research, for example, we look to our toolbox for opportunities to increase the efficiency and impact of […]

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Lorem Ipsum Post Title

“Kill Lorem Ipsum” is one of the five items listed in Dan Willis’ blog post “Five Things Every UX Designer Should Do Well”. Whether or not designers can kill lorem ipsum “well” is beside the point, according to a few Catalytes, who shared and discussed their own take on the impact of lorem ipsum on UX […]

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Why You Should Use Site Intercept Survey Data

You’ve seen them before: the little pop-up boxes that appear on websites you visit, inviting you to take a survey of some sort. Depending on your availability, interest in the site, or desire to procrastinate, you may have taken the time to fill one out. If you’re like most people, that’s where your experience will […]

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Is Bad Research Better Than No Research?

“We humans are full of unpredictable emotions that logic cannot solve.” – Captain James T. Kirk “When it comes to conducting user research, everyone thinks they are Spock but in reality most of us are actually more like Kirk.” – Deidre Kolarick At Catalyst Group we are big fans of Lean UX. We especially like the […]

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Webinar: User Research Tools and Techniques

Date: February 27, 2013 at 2PM EST Presenter: Deidre Kolarick, Director, Research & Insights Register Here! What’s the difference between field research and lab testing? When might you want to use a site intercept to learn about your target audience? Is ‘shadowing’ something to do off the basketball court? In this talk, Deidre will provide […]

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Do’s and Don’ts of Field Research

In a Lean UX process, the time available to conduct user research—planning, recruiting, conducting sessions, and synthesizing findings—is often limited (in comparison with a standard research timeline). That’s why we at Catalyst consider one methodology in particular to be a Lean research secret weapon: field testing. Field testing is a great technique for gathering immediate […]

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