Products are Dead. Long live Services!

It used to be easy to draw a clear distinction between products and services. Products were physical, manufactured “goods” that were purchased and owned by a customer. The value of a product was derived from its use or consumption over time – which lasted until it was used up or worn out. Services were intangible […]

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Iterating Personas Through Multi-method Research

The process of conducting ongoing research is immensely important to developing and executing successful digital strategies. In order to understand what direction a product or service should take, we always make sure to understand the business objectives, user needs, and product or service goals. All of this information is uncovered through a variety of research […]

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Navigating the Mobile Hamburger
Menu: Age Matters

Many recent articles and blog posts have addressed  the use of the hamburger menu on mobile websites and apps. We here at Catalyst Group have written about it in the past as well (read One Hamburger, Hold the Menu on the use of the hamburger menu on desktop). Although the hamburger menu’s popularity continues to […]

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‘Sustainable’ UX Design

blogb_sustainableUXDiagram_2015Feb19

When people talk about “sustainable design”, they’re usually talking about environmentally sustainable design. But sustainable UX design, in its most literal sense, can mean that the design process has orchestrated a system that allows the design to stay flexible, to grow and to endure. Sure, all great designers consider the flexibility and long-term states of […]

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StartUp Podcast Gets the Google Treatment

If you aren’t listening to the StartUp podcast, you should be. It’s nominally the story of a startup podcast company as they go from founding to funding to audience research and product development. What makes StartUp special, however, is that the company founders, especially Alex Blumberg (a former This American Life producer), have allowed listeners […]

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Designing For Employees

Recently, we’ve been working with several clients on designing tools for their employees. This work always holds a special place in our heart, because we find that internal design projects are too-often neglected. Today’s workforce increasingly depends on digital interfaces to complete some, or all, of their job. But, companies often invest time and money […]

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UX Book Club Meetup- “Intertwingled: Information Changes Everything”

The new year is upon us and I’m betting more than one of you has “read more”, “be more involved in industry events”, or even gasp “network” on your list of New Year’s resolutions. In one fell swoop you can check all three of these goals off your list by attending the upcoming UX Book […]

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Gingerbread + UX = Gingerbread User Experience

As designers of digital products, it’s rare that we get to step away from the computer screen and put together a tangible product. Sure, we post-it, sketch, and whiteboard with the best of ‘em, but I can’t think of the last time that we came up with a 3-D finished product. That’s exactly why we’ve […]

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From the Vault: The Original Catalyst Group Business Cards

Look what we found! The original Catalyst Group business cards.

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Webinar Video: ‘Delivering Great User Experiences in a Multi-Device World’

With more and more people visiting websites from their smartphones, it’s important to consider how a website experience translates across all screen sizes and devices. Catalyst Group and NorthPoint Digital hosted a webinar to share tips and benefits for making websites responsive, meaning they’ll be optimized for any device. Watch the webinar video below to learn insights about the user […]

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