Anyway, I also agree with your blog post. AdWords for us resulted modest increase of email RFPs with our address in CC field. At first, we were happy to oblige to this crapshoot invitation. But after watching our budget drain from indiscriminate clicks that were costing us $5 a pop, we had had it. We got tired of being screened out for all the wrong reasons. More insulting was the fact that most of the competing firms that advertised on AdWords provided atrocious template based designs at low cost.

Then it dawned on us that that’s what the market demand. Cheap web sites. After about a year of trial, we puled all our Overture and Google keyword based campaigns.