http://www.catalystnyc.com/cofactors/2005/08/ivillage-usage-metrics/ Welcome to CoFactors, the research + development crucible for Catalyst Group Design. Here, we expand and codify our observations and experience independent of clientdriven situations. Our position as consultants gives us an exceptionally broad view of the Web and interface design issues + culture. Feel free to link to our blog, send feedback, download white papers or even to read about developments in our own business. Sat, 22 May 2010 13:46:59 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.catalystnyc.com/cofactors/2005/08/ivillage-usage-metrics/comment-page-1/#comment-1845 About … « Roz Web Tue, 14 Nov 2006 23:28:41 +0000 http://www.catalystgroupdesign.com/cofactors/?p=123#comment-1845 [...] FISH Ivillage had ad sales of $91.5 million with net income of $9.5 million on around 400 million pageviews a month. Facebook is currently wishing for a s [...] [...] FISH Ivillage had ad sales of $91.5 million with net income of $9.5 million on around 400 million pageviews a month. Facebook is currently wishing for a s [...]

]]> http://www.catalystnyc.com/cofactors/2005/08/ivillage-usage-metrics/comment-page-1/#comment-1129 Its all about getting more eyeballs and Avoiding VC’s « Roz Web Mon, 09 Oct 2006 05:52:30 +0000 http://www.catalystgroupdesign.com/cofactors/?p=123#comment-1129 [...] ls.  Ivillage had ad sales of $91.5 million with net income of $9.5 million on around 400 million pageviews a month. Facebook is currently wishing for a s [...] [...] ls.  Ivillage had ad sales of $91.5 million with net income of $9.5 million on around 400 million pageviews a month. Facebook is currently wishing for a s [...]

]]> http://www.catalystnyc.com/cofactors/2005/08/ivillage-usage-metrics/comment-page-1/#comment-395 The Paradigm Shift » Blog Archive » Its all about getting more eyeballs and Avoiding VC’s Wed, 28 Jun 2006 18:43:52 +0000 http://www.catalystgroupdesign.com/cofactors/?p=123#comment-395 [...] ls.  Ivillage had ad sales of $91.5 million with net income of $9.5 million on around 400 million pageviews a month. Facebook is currently wishing for a s [...] [...] ls.  Ivillage had ad sales of $91.5 million with net income of $9.5 million on around 400 million pageviews a month. Facebook is currently wishing for a s [...]

]]> http://www.catalystnyc.com/cofactors/2005/08/ivillage-usage-metrics/comment-page-1/#comment-98 Nick Gould Mon, 08 Aug 2005 16:53:39 +0000 http://www.catalystgroupdesign.com/cofactors/?p=123#comment-98 It's a great point, Steve. Usability testing of iVillage did indicate that the new design made it easier to find content (and related content). But I agree with you that an increase in page views alone is not an adequate success indicator. Other factors need to be looked at -- many of which have nothing to do with the site's design. Still, in the absence of other negative feedback , it seems reasonable to assume that longer sessions, more pages, equates to better engagement. It’s a great point, Steve. Usability testing of iVillage did indicate that the new design made it easier to find content (and related content). But I agree with you that an increase in page views alone is not an adequate success indicator. Other factors need to be looked at — many of which have nothing to do with the site’s design. Still, in the absence of other negative feedback , it seems reasonable to assume that longer sessions, more pages, equates to better engagement.

]]> http://www.catalystnyc.com/cofactors/2005/08/ivillage-usage-metrics/comment-page-1/#comment-97 Steve Mon, 08 Aug 2005 13:19:52 +0000 http://www.catalystgroupdesign.com/cofactors/?p=123#comment-97 Hey guys, I know that, for iVillage and other content related sites, pageviews = inventory = $$. However, I've always been very skeptical about using pageviews as a success metric on any website. Sure, pageviews can go up because people are more engaged with the site's content and features, but pageviews can also go up if a new design is confusing and makes it hard to find what you are looking for. Don't get me wrong, I've seen your work (including iVillage) and think it's very good. But I still think pageviews going up while uniques go down has to be considered a warning sign, rather than a reason to celebrate. Maybe you have some usability test results that prove me wrong? Steve Hey guys,
I know that, for iVillage and other content related sites, pageviews = inventory = $$. However, I’ve always been very skeptical about using pageviews as a success metric on any website. Sure, pageviews can go up because people are more engaged with the site’s content and features, but pageviews can also go up if a new design is confusing and makes it hard to find what you are looking for. Don’t get me wrong, I’ve seen your work (including iVillage) and think it’s very good. But I still think pageviews going up while uniques go down has to be considered a warning sign, rather than a reason to celebrate. Maybe you have some usability test results that prove me wrong?
Steve

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