The hubub around the reviled Tropicana re-branding continues, and the new Facebook design and is inspiring similar levels of “design hatred.”

It’s really fascinating that regular consumers (in the Tropicana case) seem to care so much about these issues… But what we’re really seeing, I think, is how resistant to change people can be, perhaps even more so now in times of instability and uncertainty. Maybe people are really saying: “Our jobs are in question, our 401k balances are cratering, I owe more than my house is worth… PLEASE don’t change my orange juice!”

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