Cofactors Blog

April 2009

Citi Usability Fail

We know from many years of usability testing with financial services and insurance companies that getting customers or members to “go paperless” can represent real cost savings – not to mention the environmental impact of all that paper and printing. So, upon logging into my Citi credit card account, I was not surprised to [...]

NYTimes Adds Headline Customization

The NYTimes has added a customization option to the homepage story “feed” box. It’s just one of a series of experimental new offerings that the Times has been rolling out. This one is surprising: I understood the “Most Popular” box to be one of the higher traffic driving elements on the site; odd [...]

Today’s Helpful Time-Waster

The scarcity of available domain names has been vexing entrepreneurs / dreamers (like me) for quite some time now. Just the other day, I was trying to dream up a name for my latest killer startup idea, but the lack of a corresponding domain name kiboshed all my contenders. I wondered: why can’t [...]

Reid Hoffman carries three devices

I really enjoyed this interview with Reid Hoffman (CEO of LinkedIn, investor in many other companies, including Facebook). He lays out the benefits and unique aspects of the various networking sites – social and professional – in a way that is straightforward and sensible. Two other notable points:
Both Reid AND Charlie carry a cell [...]

Sketchy

Great talk by Bill Buxton at the Mix09 conference. Advocating a focus on “experience” over the mere artifacts of design. Quote of the day = “Don’t just get the design right, get the right design.”