Choice of a Dead Generation?
Much ballyhoo has been raised about the new Pepsi branding created by the Arnell Group — and particular scorn has been leveled at the (leaked?) Arnell design brief for the rebranding: The Pepsi Gravitational Field. One criticism of the new logo that we’ve heard is that it was too close for comfort to the Obama campaign logo. Fair enough. But we found an even closer similarity to another well-known red, white and blue iconic logo design…
(Hat tip to Catalyst Team member Chris Calabrese)

April 2nd, 2009 at 5:04 pm
This explains the Pepsi / Birkenstock strategic partnership rumors…