Cofactors Blog

April 2009

Home… Again.

Here’s one solution to the ever-popular “do we need a ‘home’ link in the main navigation?” dilemma… Amazon provides an informative “homepage” rollover state on their logo — just in case you weren’t sure what would happen if you clicked there.

Twig: Innovation or Illusion?

At Catalyst, we’ve spent a lot of hours designing and conducting usability studies on ad-supported media sites. And based on our experience, the general rule is that users understand why ads are there and are somewhat willing to tolerate them as a necessary evil — assuming they see them at all, which they often don’t. [...]

Der Kindle

Steven Johnson has a good concise review of the Kindle. I’m a couple months into the new Kindle as well and I share some of his reactions — particularly the odd anachronistic impression of the screen. Still, I’m loving the device. The one-handed reading on the subway is a joy (no need to let go [...]

Enjoy This

Not big-budget, not high-tech, but very smart and fun…

Choice of a Dead Generation?

Much ballyhoo has been raised about the new Pepsi branding created by the Arnell Group — and particular scorn has been leveled at the (leaked?) Arnell design brief for the rebranding: The Pepsi Gravitational Field. One criticism of the new logo that we’ve heard is that it was too close for comfort to the Obama [...]