Cofactors Blog

May 2009

New Eye Tracking Study: Friends List Layouts

We’re very excited to publish the report from a study we just completed that compared two common layouts for “friends list” on social / business networking sites like LinkedIn and Facebook.
Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner – directed at a particular step in the [...]

AARP Creates the Good!

This is a whole-hearted, though somewhat belated shout out to our good friends at AARP. We were SO thrilled to have been a part of the organization’s efforts to encourage volunteerism among its membership. We hope that our design (both User Interface and Visual Design) for Create the Good will strike the right [...]

Fresh Direct — Trying Hard

Our posts about Fresh Direct customer service (the first one positive, and the second one negative), continue to draw significant traffic and comments to CoFactors. Not necessarily all that relevant to our business, but at this point it feels almost like a public service; we’ve become an inadvertent customer service “hub” for Fresh Direct. [...]