We’re very excited to publish the report from a study we just completed that compared two common layouts for “friends list” on social / business networking sites like LinkedIn and Facebook.
Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner – directed at a particular step in the core workflow of a site. We decided to look at friends lists because of the layout variations that exist and also because these pages represent a very important aspect of the core value of these sites – i.e. the ability to scan a list of people for a recognizable name or relevant title.
The results were pretty clear and the study represents a good example of how Eye Tracking can help to make concrete design decisions that can have significant business benefit.
You can download the report here.