New Eye Tracking Study: Friends List Layouts
We’re very excited to publish the report from a study we just completed that compared two common layouts for “friends list” on social / business networking sites like LinkedIn and Facebook.
Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner – directed at a particular step in the core workflow of a site. We decided to look at friends lists because of the layout variations that exist and also because these pages represent a very important aspect of the core value of these sites – i.e. the ability to scan a list of people for a recognizable name or relevant title.
The results were pretty clear and the study represents a good example of how Eye Tracking can help to make concrete design decisions that can have significant business benefit.
You can download the report here.
or here:
May 18th, 2009 at 9:54 am
[...] entire report can be downloaded from the Catalyst Blog here: PDF May 18th, 2009 | Category: Eye Tracking, Methods, Research findings, Usability, Value [...]
May 27th, 2009 at 8:00 am
Nice work. Glad to see that your list on the right is a single column
Wonder how the lists were organized: alpha, job, date “connected”, random. If the data were clearly organized, do you think the results might have been different?
June 2nd, 2009 at 11:09 am
[...] In addition, the CEO of the Catalyst Group prefaces the study at this link. [...]
June 3rd, 2009 at 5:27 pm
[...] Seeing Friends: An Eye Tracking and Usability StudyAccording to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
June 3rd, 2009 at 5:40 pm
[...] Seeing Friends: An Eye Tracking and Usability StudyAccording to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
June 3rd, 2009 at 5:49 pm
[...] Seeing Friends: An Eye Tracking as great as Usability StudyAccording to brand brand brand brand brand brand new eye-track studies, big, scannable crony lists have been unequivocally vicious in amicable networking sites UIs. [...]
June 3rd, 2009 at 5:52 pm
[...] Seeing Friends: An Eye Tracking and Usability StudyAccording to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
June 3rd, 2009 at 6:13 pm
[...] Seeing Friends: An Eye Tracking and Usability StudyAccording to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
June 3rd, 2009 at 7:08 pm
[...] Seeing Friends: An Eye Tracking and Usability StudyAccording to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
June 3rd, 2009 at 11:59 pm
[...] Seeing Friends: An Eye Tracking and Usability StudyAccording to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
June 4th, 2009 at 1:19 pm
[...] Seeing Friends: An Eye Tracking and Usability StudyAccording to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
June 7th, 2009 at 6:03 am
[...] Seeing Friends: An Eye Tracking and Usability StudyAccording to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
June 24th, 2009 at 2:37 am
[...] Seeing Friends: An Eye Tracking and Usability Study According to recent eye-track studies, big, scannable friend lists are very important in social networking sites UIs. [...]
July 6th, 2009 at 1:22 pm
Hello. I think the article is really interesting. I am even interested in reading more. How soon will you update your blog?
March 4th, 2010 at 10:05 am
[...] of the results that will inform my work this summer. The Catalyst Group has done some interesting eyetracking work evaluating layouts of “friends lists” on social networking [...]
May 30th, 2012 at 11:05 pm
tune-up…
[...]New Eye Tracking Study: Friends List Layouts | CoFactors[...]…