We’re excited to publish a new Catalyst Group report we finished that takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com.

Our goal for this study was to gain some understanding of what company makes it easiest (and most difficult) for users to complete the crucial task of “applying for a new credit card”. The study was structured to gather and compare eye tracking data during task completion relating to several metrics.

Eyetracking Credit Card Websites –

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