Cofactors Blog

Google vs. Bing – Search Engine Preference

We just finished a report that compares Microsoft’s new search engine, Bing, with Google.

Our goal for this study was to gather users’ general impressions of the Google and Bing search engines, including overall functionality, presentation of content, and overall fit with user expectations and needs. We also wanted to see how much attention users paid to advertising space on the two sites.

To read the full report, check out the PDF Google vs. Bing

Or, read it here:


Catalyst Group Bing V. Google Usability Study

19 Responses to “Google vs. Bing – Search Engine Preference”

  1. Google vs. Bing, ¿cuál es el buscador más útil? | Pateando Piedras says:

    [...] Un estudio realizado con patrones de seguimiento visual o Eye Tracking —se usa una máquina que sigue la mirada del ojo de voluntarios al recorrer la pantalla— ha demostrado que los usuarios de Estados Unidos prefieren el nuevo diseño de Bing, pero les resulta más útil el buscador de Google. [...]

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  3. Bing slår Google – på brugervenlighed - Søgemaskineoptimering (SEO), Google Adwords, weblogs og online markedsføring - Weblog fra Moskjær Marketing says:

    [...] følte sig hjemme i Googles brugerflade, da de allerede benyttede nogle af Googles andre tjenester.Rapporten om Google versus Bing er især interessant for SEO-folk og annoncører, da testen viste at brugerne af Bing i langt [...]

  4. Google vs. Bing - első menet # Miyazaki Jun says:

    [...] hogy az emberek váltsanak a megszokott keresőjükről. Ezek a főbb megállapításai a new yorki Catalyst Group gyorsjelentésének, amelyben megpróbálták összehasonlítani a két kereső közötti meccs [...]

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  6. links for 2009-09-23 « Köszönjük, Emese! says:

    [...] Google vs. Bing – Search Engine Preference | CoFactors We just finished a report that compares Microsoft’s new search engine, Bing, with Google. Our goal for this study was to gather users’ general impressions of the Google and Bing search engines, including overall functionality, presentation of content, and overall fit with user expectations and needs. We also wanted to see how much attention users paid to advertising space on the two sites. (tags: usability eyetracking advertising) [...]

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  12. dave billings says:

    Bing is the best search engine for small business organic search results. Google is all PPC, Walmat and Overstock.com paid ads. Google filtered out all the good sites by default as “over optimized” where Bing pull them right up. Google has hurt small business and put honest seo’s under the bus.

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