Google vs. Bing – Search Engine Preference
We just finished a report that compares Microsoft’s new search engine, Bing, with Google.
Our goal for this study was to gather users’ general impressions of the Google and Bing search engines, including overall functionality, presentation of content, and overall fit with user expectations and needs. We also wanted to see how much attention users paid to advertising space on the two sites.
To read the full report, check out the PDF Google vs. Bing
Or, read it here:
June 27th, 2009 at 12:36 pm
[...] Un estudio realizado con patrones de seguimiento visual o Eye Tracking —se usa una máquina que sigue la mirada del ojo de voluntarios al recorrer la pantalla— ha demostrado que los usuarios de Estados Unidos prefieren el nuevo diseño de Bing, pero les resulta más útil el buscador de Google. [...]
June 28th, 2009 at 8:15 am
[...] link na Flakera przez stronę www przed chwilą Google vs. Bing – badanie eyetrackingowe catalystnyc.com/…06/google-vs-bing-search-… wykup reklamę [...]
June 28th, 2009 at 9:15 am
[...] følte sig hjemme i Googles brugerflade, da de allerede benyttede nogle af Googles andre tjenester.Rapporten om Google versus Bing er især interessant for SEO-folk og annoncører, da testen viste at brugerne af Bing i langt [...]
June 29th, 2009 at 2:24 am
[...] hogy az emberek váltsanak a megszokott keresőjükről. Ezek a főbb megállapításai a new yorki Catalyst Group gyorsjelentésének, amelyben megpróbálták összehasonlítani a két kereső közötti meccs [...]
July 2nd, 2009 at 5:20 pm
[...] This post was Twitted by PeterEHughes [...]
September 23rd, 2009 at 9:31 am
[...] Google vs. Bing – Search Engine Preference | CoFactors We just finished a report that compares Microsoft’s new search engine, Bing, with Google. Our goal for this study was to gather users’ general impressions of the Google and Bing search engines, including overall functionality, presentation of content, and overall fit with user expectations and needs. We also wanted to see how much attention users paid to advertising space on the two sites. (tags: usability eyetracking advertising) [...]