Good, usable design is crucial to the success or failure of online products – even startups. Most entrepreneurs recognize this – but some will put off a close consideration of user experience until, unfortunately, it’s too late. Consider the case of Wesabe.com – recently shuttered due to the explosive popularity of competitor Mint.com. Founder Mark Hedlund admitted that

“Mint had a better name and better design and was easier to use… Looking back, Mr. Hedlund wishes he had simplified the consumer’s experience. “We wanted to help people,” he said, “but it was too much work to get that help.”

(From the NY Times)

True Dat.

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