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	<title>CoFactors &#187; Advertising</title>
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	<link>http://www.catalystnyc.com</link>
	<description>Welcome to CoFactors, the research + development crucible for Catalyst Group Design. Here, we expand and codify our observations and experience independent of clientdriven situations. Our position as consultants gives us an exceptionally broad view of the Web and interface design issues + culture. Feel free to link to our blog, send feedback, download white papers or even to read about developments in our own business.</description>
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		<title>Nick at OMMA Publish Conference</title>
		<link>http://www.catalystnyc.com/cofactors/2009/07/nick-at-omma-publish-conference/</link>
		<comments>http://www.catalystnyc.com/cofactors/2009/07/nick-at-omma-publish-conference/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 19:16:17 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Catalyst out about]]></category>

		<guid isPermaLink="false">http://www.catalystnyc.com/?p=382</guid>
		<description><![CDATA[Catalyst CEO Nick Gould (that&#8217;s me) recently moderated a panel at OMMA Publish: &#8220;Can Technology Save Publishing.&#8221;  You should watch the video, because we actually did answer that question.

]]></description>
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		<title>Twig: Innovation or Illusion?</title>
		<link>http://www.catalystnyc.com/cofactors/2009/04/twig-innovation-or-illusion/</link>
		<comments>http://www.catalystnyc.com/cofactors/2009/04/twig-innovation-or-illusion/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 16:33:37 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Finds]]></category>
		<category><![CDATA[Usability Research]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=258</guid>
		<description><![CDATA[At Catalyst, we&#8217;ve spent a lot of hours designing and conducting usability studies on ad-supported media sites.  And based on our experience, the general rule is that users understand why ads are there and are somewhat willing to tolerate them as a necessary evil &#8212; assuming they see them at all, which they often [...]]]></description>
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		<title>Juicy</title>
		<link>http://www.catalystnyc.com/cofactors/2009/03/juicy/</link>
		<comments>http://www.catalystnyc.com/cofactors/2009/03/juicy/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 14:46:27 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=252</guid>
		<description><![CDATA[The hubub around the reviled Tropicana re-branding continues, and the new Facebook design and is inspiring similar levels of &#8220;design hatred.&#8221;
It&#8217;s really fascinating that regular consumers (in the Tropicana case) seem to care so much about these issues&#8230; But what we&#8217;re really seeing, I think, is how resistant to change people can be, perhaps even [...]]]></description>
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		<title>Know Your Audience</title>
		<link>http://www.catalystnyc.com/cofactors/2008/04/know-your-audience/</link>
		<comments>http://www.catalystnyc.com/cofactors/2008/04/know-your-audience/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 14:03:24 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Search and SEM]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=237</guid>
		<description><![CDATA[This amusing screen shot from our eagle-eyed Usability Analyst David Chang&#8230; Beyond the giggle value, this demonstrates the canny strategy of targeting pay-per-click promotions via keywords that, while unrelated to the product or service you are advertising, are very relevant to your target audience.  Screenshot here.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>That Clean Feeling</title>
		<link>http://www.catalystnyc.com/cofactors/2006/03/that-clean-feeling/</link>
		<comments>http://www.catalystnyc.com/cofactors/2006/03/that-clean-feeling/#comments</comments>
		<pubDate>Wed, 01 Mar 2006 22:05:11 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=160</guid>
		<description><![CDATA[We admit it: Dove's webisodes gave us a giggle]]></description>
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		<title>Jakob Nielsen is not wrong</title>
		<link>http://www.catalystnyc.com/cofactors/2005/07/jakob-nielsen-is-not-wrong/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/07/jakob-nielsen-is-not-wrong/#comments</comments>
		<pubDate>Thu, 14 Jul 2005 17:55:52 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Screen Resolution]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=113</guid>
		<description><![CDATA[Responding to Jakob (in low tones, with head bowed), CoFactors returns to the question of screen resolution and horizontal scrolling. ]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>It&#8217;s Contagious</title>
		<link>http://www.catalystnyc.com/cofactors/2005/05/its-contagious/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/05/its-contagious/#comments</comments>
		<pubDate>Mon, 09 May 2005 14:52:11 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Screen Resolution]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=49</guid>
		<description><![CDATA[More sites adopting the "4th Column" design strategy.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertising IA:  Designing For Mulitple Ad Formats</title>
		<link>http://www.catalystnyc.com/cofactors/2005/05/advertising-ia-comments-on-how-to-design-for-ad-formats/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/05/advertising-ia-comments-on-how-to-design-for-ad-formats/#comments</comments>
		<pubDate>Wed, 04 May 2005 19:20:39 +0000</pubDate>
		<dc:creator>John Franklin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Interface Design]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=42</guid>
		<description><![CDATA[CoFactors weighs in on the apparent tension between site architecture and online advertising.]]></description>
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