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	<title>CoFactors &#187; Catalyst Studies</title>
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	<link>http://www.catalystnyc.com</link>
	<description>Welcome to CoFactors, the research + development crucible for Catalyst Group Design. Here, we expand and codify our observations and experience independent of clientdriven situations. Our position as consultants gives us an exceptionally broad view of the Web and interface design issues + culture. Feel free to link to our blog, send feedback, download white papers or even to read about developments in our own business.</description>
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		<title>Love is in the Air! (but not online)</title>
		<link>http://www.catalystnyc.com/cofactors/2010/02/love-is-in-the-air-but-not-online/</link>
		<comments>http://www.catalystnyc.com/cofactors/2010/02/love-is-in-the-air-but-not-online/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 22:39:01 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Catalyst Studies]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Interesting Studies]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.catalystnyc.com/?p=574</guid>
		<description><![CDATA[Call us sentimental fools, but we can&#8217;t help being all excited about Valentine&#8217;s Day! It&#8217;s a day to reflect on how much our loved one(s) mean to us, and to express these feelings in the form of&#8230;well, three-dollar greeting cards and last minute candy from Duane Reade. It&#8217;s also a great time to check in [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Oh, Sheet!</title>
		<link>http://www.catalystnyc.com/cofactors/2010/01/oh-sheet/</link>
		<comments>http://www.catalystnyc.com/cofactors/2010/01/oh-sheet/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 15:19:42 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Catalyst Studies]]></category>
		<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Interesting Studies]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.catalystnyc.com/?p=558</guid>
		<description><![CDATA[Janine and I co-wrote an article for Smashing Magazine, in which we uncovered and analyzed the deceptively difficult process of buying bedsheets on three popular ecommerce sites. It just might send you walking over to your local department store in real life &#8211; out of exasperation! On real feet!  Enjoy the article here.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>eReader Showdown &#8211; Kindle 2 vs. Sony Reader</title>
		<link>http://www.catalystnyc.com/cofactors/2009/07/ereader-showdown-kindle-2-vs-sony-reader/</link>
		<comments>http://www.catalystnyc.com/cofactors/2009/07/ereader-showdown-kindle-2-vs-sony-reader/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 21:04:20 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Catalyst Studies]]></category>
		<category><![CDATA[Handheld Devices]]></category>
		<category><![CDATA[Interesting Studies]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Usability Testing]]></category>

		<guid isPermaLink="false">http://www.catalystnyc.com/?p=406</guid>
		<description><![CDATA[In our continuing &#8220;usability deathmatch&#8221; series, we pitted the Amazon Kindle 2 against the Sony eReader.  Will it be a slam dunk? read our report and see! You can download your very own copy
&#8230; or read it right here:
Kindle v Sony &#8211; FINAL &#8211; 
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google vs. Bing &#8211; Search Engine Preference</title>
		<link>http://www.catalystnyc.com/cofactors/2009/06/google-vs-bing-search-engine-preference/</link>
		<comments>http://www.catalystnyc.com/cofactors/2009/06/google-vs-bing-search-engine-preference/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 19:36:59 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Catalyst Studies]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[Usability Research]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.catalystnyc.com/?p=372</guid>
		<description><![CDATA[We just finished a report that compares Microsoft&#8217;s new search engine, Bing, with Google.
Our goal for this study was to gather users’ general impressions of the Google and Bing search engines, including overall functionality, presentation of content, and overall fit with user expectations and needs.  We also wanted to see how much attention users [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Extra Credit: An Eye Tracking study of Credit Card Websites</title>
		<link>http://www.catalystnyc.com/cofactors/2009/06/extra-credit-an-eye-tracking-study-of-credit-card-websites/</link>
		<comments>http://www.catalystnyc.com/cofactors/2009/06/extra-credit-an-eye-tracking-study-of-credit-card-websites/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 18:16:28 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Catalyst Studies]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.catalystnyc.com/?p=353</guid>
		<description><![CDATA[We’re very excited to publish the Catalyst Group report we recently finished that takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>New Eye Tracking Study: Friends List Layouts</title>
		<link>http://www.catalystnyc.com/cofactors/2009/05/new-eye-tracking-study-friends-list-layouts/</link>
		<comments>http://www.catalystnyc.com/cofactors/2009/05/new-eye-tracking-study-friends-list-layouts/#comments</comments>
		<pubDate>Wed, 13 May 2009 14:11:07 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Catalyst Studies]]></category>
		<category><![CDATA[Eye Tracking]]></category>
		<category><![CDATA[Reports]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[White Papers]]></category>

		<guid isPermaLink="false">http://www.catalystnyc.com/cofactors/?p=280</guid>
		<description><![CDATA[We&#8217;re very excited to publish the report from a study we just completed that compared two common layouts for &#8220;friends list&#8221; on social / business networking sites like LinkedIn and Facebook.
Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner &#8211; directed at a particular step in the [...]]]></description>
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		<slash:comments>15</slash:comments>
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