Cofactors Blog

Archive for: Eye Tracking

Love is in the Air! (but not online)

Call us sentimental fools, but we can’t help being all excited about Valentine’s Day! It’s a day to reflect on how much our loved one(s) mean to us, and to express these feelings in the form of…well, three-dollar greeting cards and last minute candy from Duane Reade. It’s also a great time to check in […]

Extra Credit: An Eye Tracking study of Credit Card Websites

We’re very excited to publish the Catalyst Group report we recently finished that takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com.

New Eye Tracking Study: Friends List Layouts

We’re very excited to publish the report from a study we just completed that compared two common layouts for “friends list” on social / business networking sites like LinkedIn and Facebook. Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner – directed at a particular step in […]

Usability of Presidential Candidate Sites

So much has been made of the role of the Internet in this year’s presidential election. In particular, the Obama campaign has made some impressive claims about the success of BarackObama.com in fund-raising and organization of supporters. Even on the most superficial level, the two candidate sites have a lot in common in terms of […]