Cofactors Blog

Archive for: Finds

Looking Sharpie!

Sharpie has really put some thought into engaging, fun and creative posts that serve to sell the product.

Nick’s Talk at EdUI 2009

Here’s the video of my Applications vs. Websites presentation at EdUI 2009. Enjoy!

NYTimes Adds Headline Customization

The NYTimes has added a customization option to the homepage story “feed” box. It’s just one of a series of experimental new offerings that the Times has been rolling out. This one is surprising: I understood the “Most Popular” box to be one of the higher traffic driving elements on the site; odd [...]

Today’s Helpful Time-Waster

The scarcity of available domain names has been vexing entrepreneurs / dreamers (like me) for quite some time now. Just the other day, I was trying to dream up a name for my latest killer startup idea, but the lack of a corresponding domain name kiboshed all my contenders. I wondered: why can’t [...]

Twig: Innovation or Illusion?

At Catalyst, we’ve spent a lot of hours designing and conducting usability studies on ad-supported media sites. And based on our experience, the general rule is that users understand why ads are there and are somewhat willing to tolerate them as a necessary evil — assuming they see them at all, which they often [...]