Cofactors Blog

Archive for: General

AccuWeather on Nightline

Congrats to our clients (and friends) at AccuWeather for their awesome coverage on Nightline! Video here: http://abcnews.go.com/video/playerIndex?catId=1206872

Blockbuster + Tivo = ?

Blockbuster + Tivo = ? More about video on demand to home devices.

Honored, Psyched.

Brad Stone in the NY Times Bits blog has picked up our Roku study! Couldn’t be more thrilled.

Wait, I can do what? (A study of Amazon and Netflix on-demand video services)

Cool! A User Study of the Amazon and Netflix on demand video services.

New Study: Banks and “Trust”

Catalyst was very pleased to be invited by the Financial Communications Society to deliver a presentation at a recent member lunch. Just for fun, we conducted a survey and usability study that focused on the issue of “trust” in financial institutions. We’ve noticed that many banks are playing the trust card in their marketing [...]