Cofactors Blog

Archive for: Search and SEM

Know Your Audience

This amusing screen shot from our eagle-eyed Usability Analyst David Chang… Beyond the giggle value, this demonstrates the canny strategy of targeting pay-per-click promotions via keywords that, while unrelated to the product or service you are advertising, are very relevant to your target audience. Screenshot here.

Little Things Mean a Lot

Dis-ambiguation is good!

Who’s Zoomin’ Who?

ZoomInfo.com — the people and company search engine — is pretty cool; and a little creepy.

Google AdWords: Bad for Business?

Google AdWords makes it easy for potential clients to build up a long list of possible design firms to work with. Is this a good thing?

Yahoo! and Tags

CoFactors notes a better use of tagging technology