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	<title>CoFactors &#187; Search and SEM</title>
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	<link>http://www.catalystnyc.com</link>
	<description>Welcome to CoFactors, the research + development crucible for Catalyst Group Design. Here, we expand and codify our observations and experience independent of clientdriven situations. Our position as consultants gives us an exceptionally broad view of the Web and interface design issues + culture. Feel free to link to our blog, send feedback, download white papers or even to read about developments in our own business.</description>
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		<title>Know Your Audience</title>
		<link>http://www.catalystnyc.com/cofactors/2008/04/know-your-audience/</link>
		<comments>http://www.catalystnyc.com/cofactors/2008/04/know-your-audience/#comments</comments>
		<pubDate>Wed, 02 Apr 2008 14:03:24 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Search and SEM]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=237</guid>
		<description><![CDATA[This amusing screen shot from our eagle-eyed Usability Analyst David Chang&#8230; Beyond the giggle value, this demonstrates the canny strategy of targeting pay-per-click promotions via keywords that, while unrelated to the product or service you are advertising, are very relevant to your target audience. Screenshot here.]]></description>
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		<item>
		<title>Little Things Mean a Lot</title>
		<link>http://www.catalystnyc.com/cofactors/2007/05/little-things-mean-a-lot/</link>
		<comments>http://www.catalystnyc.com/cofactors/2007/05/little-things-mean-a-lot/#comments</comments>
		<pubDate>Tue, 22 May 2007 15:46:33 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Search and SEM]]></category>
		<category><![CDATA[User Interface Design]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=219</guid>
		<description><![CDATA[Dis-ambiguation is good!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Who&#8217;s Zoomin&#8217; Who?</title>
		<link>http://www.catalystnyc.com/cofactors/2006/06/whos-zoomin-who/</link>
		<comments>http://www.catalystnyc.com/cofactors/2006/06/whos-zoomin-who/#comments</comments>
		<pubDate>Fri, 30 Jun 2006 14:39:07 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[Finds]]></category>
		<category><![CDATA[Search and SEM]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=184</guid>
		<description><![CDATA[ZoomInfo.com -- the people and company search engine -- is pretty cool; and a little creepy.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google AdWords: Bad for Business?</title>
		<link>http://www.catalystnyc.com/cofactors/2005/08/google-is-bad-for-business/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/08/google-is-bad-for-business/#comments</comments>
		<pubDate>Thu, 25 Aug 2005 20:06:47 +0000</pubDate>
		<dc:creator>Nick Gould</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search and SEM]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=129</guid>
		<description><![CDATA[Google AdWords makes it easy for potential clients to build up a long list of possible design firms to work with.  Is this a good thing?]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Yahoo! and Tags</title>
		<link>http://www.catalystnyc.com/cofactors/2005/06/yahoo-and-tags/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/06/yahoo-and-tags/#comments</comments>
		<pubDate>Wed, 29 Jun 2005 16:14:51 +0000</pubDate>
		<dc:creator>John Franklin</dc:creator>
				<category><![CDATA[Search and SEM]]></category>
		<category><![CDATA[User Interface Design]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=106</guid>
		<description><![CDATA[CoFactors notes a better use of tagging technology]]></description>
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		<title>Google Print</title>
		<link>http://www.catalystnyc.com/cofactors/2005/06/google-print/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/06/google-print/#comments</comments>
		<pubDate>Thu, 02 Jun 2005 21:45:50 +0000</pubDate>
		<dc:creator>John Franklin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search and SEM]]></category>
		<category><![CDATA[Usability]]></category>

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		<description><![CDATA[CoFactors takes a first pass through Google's search engine for book content and questions some of the IP fuss.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Musicplasma, Or What Do Kid Rock and Radiohead Have In Common?</title>
		<link>http://www.catalystnyc.com/cofactors/2005/05/musicplasma-or-what-do-kid-rock-and-radiohead-have-in-common/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/05/musicplasma-or-what-do-kid-rock-and-radiohead-have-in-common/#comments</comments>
		<pubDate>Thu, 26 May 2005 16:28:07 +0000</pubDate>
		<dc:creator>John Franklin</dc:creator>
				<category><![CDATA[Flash and Usability]]></category>
		<category><![CDATA[Search and SEM]]></category>

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		<description><![CDATA[CoFactors comments on a funky relational search engine/database visualizer]]></description>
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		<slash:comments>2</slash:comments>
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		<title>PubSub?  II</title>
		<link>http://www.catalystnyc.com/cofactors/2005/05/pubsub-ii/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/05/pubsub-ii/#comments</comments>
		<pubDate>Tue, 10 May 2005 15:24:38 +0000</pubDate>
		<dc:creator>John Franklin</dc:creator>
				<category><![CDATA[Search and SEM]]></category>

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		<description><![CDATA[Diary Entry #7:  CoFactors continues to wonder about the validity of PubSub]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>PubSub?</title>
		<link>http://www.catalystnyc.com/cofactors/2005/05/pubsub/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/05/pubsub/#comments</comments>
		<pubDate>Fri, 06 May 2005 19:51:55 +0000</pubDate>
		<dc:creator>John Franklin</dc:creator>
				<category><![CDATA[Search and SEM]]></category>

		<guid isPermaLink="false">http://www.catalystgroupdesign.com/cofactors/?p=48</guid>
		<description><![CDATA[Diary Entry # 6:  JF wonders what the problem is...while suspecting an easy answer is within reach.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Who Needs Time Capsules?</title>
		<link>http://www.catalystnyc.com/cofactors/2005/03/concealed-garments/</link>
		<comments>http://www.catalystnyc.com/cofactors/2005/03/concealed-garments/#comments</comments>
		<pubDate>Tue, 15 Mar 2005 04:17:27 +0000</pubDate>
		<dc:creator>John Franklin</dc:creator>
				<category><![CDATA[Finds]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Search and SEM]]></category>

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		<description><![CDATA[Metatags for offline architecture - who knew?]]></description>
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