Cofactors Blog

Archive for: Reports

Wait, I can do what? (A study of Amazon and Netflix on-demand video services)

Cool! A User Study of the Amazon and Netflix on demand video services.

eReader Showdown – Kindle 2 vs. Sony Reader

In our continuing “usability deathmatch” series, we pitted the Amazon Kindle 2 against the Sony eReader. Will it be a slam dunk? read our report and see! You can download your very own copy
… or read it right here:
Kindle v Sony – FINAL –

Google vs. Bing – Search Engine Preference

We just finished a report that compares Microsoft’s new search engine, Bing, with Google.
Our goal for this study was to gather users’ general impressions of the Google and Bing search engines, including overall functionality, presentation of content, and overall fit with user expectations and needs. We also wanted to see how much attention users [...]

Extra Credit: An Eye Tracking study of Credit Card Websites

We’re very excited to publish the Catalyst Group report we recently finished that takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com.

New Eye Tracking Study: Friends List Layouts

We’re very excited to publish the report from a study we just completed that compared two common layouts for “friends list” on social / business networking sites like LinkedIn and Facebook.
Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner – directed at a particular step in the [...]