Cofactors Blog

Archive for: Reports

New Eye Tracking Study: Friends List Layouts

We’re very excited to publish the report from a study we just completed that compared two common layouts for “friends list” on social / business networking sites like LinkedIn and Facebook. Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner – directed at a particular step in [...]

Usability of Presidential Candidate Sites

So much has been made of the role of the Internet in this year’s presidential election. In particular, the Obama campaign has made some impressive claims about the success of BarackObama.com in fund-raising and organization of supporters. Even on the most superficial level, the two candidate sites have a lot in common in terms of [...]

Look what we found

Catalyst founder Jon Mysel provides commentary regarding a recent Catalyst project

Net Rage: A Study of Blogs and Usability

Catalyst analysis of user interface design challenges posed by blogs and blog interfaces, based on proprietary usability testing on a BusinessWeek blog.

The Shopping Bag Effect

Catalyst article on the advantages of digital usability testing technology, featured in Morae/Techsmith newsletter + website.