Cofactors Blog

Archive for: Social Networking

Love is in the Air! (but not online)

Call us sentimental fools, but we can’t help being all excited about Valentine’s Day! It’s a day to reflect on how much our loved one(s) mean to us, and to express these feelings in the form of…well, three-dollar greeting cards and last minute candy from Duane Reade. It’s also a great time to check in [...]

Extra Credit: An Eye Tracking study of Credit Card Websites

We’re very excited to publish the Catalyst Group report we recently finished that takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com.

New Eye Tracking Study: Friends List Layouts

We’re very excited to publish the report from a study we just completed that compared two common layouts for “friends list” on social / business networking sites like LinkedIn and Facebook.
Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner – directed at a particular step in the [...]

Reid Hoffman carries three devices

I really enjoyed this interview with Reid Hoffman (CEO of LinkedIn, investor in many other companies, including Facebook). He lays out the benefits and unique aspects of the various networking sites – social and professional – in a way that is straightforward and sensible. Two other notable points:
Both Reid AND Charlie carry a cell [...]

Vote for Me!

According to Dee Margo’s MySpace profile, he’s married and interested in networking and making friends. He has 40 users signed up as “friends� including Jesus Christ, Admiral CrackMunky and Forever a Bad Ass. Dee is not a high school student, college student, a 20-something, 30-something or even a 40-something. He’s a 54 year old politician from El Paso running for a seat in the Texas State Senate and he’s using MySpace to reach out to a new, younger audience of voters.