Extra Credit: An Eye Tracking study of Credit Card Websites
We’re very excited to publish the Catalyst Group report we recently finished that takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com.
We’re very excited to publish the Catalyst Group report we recently finished that takes a look at three major financial services websites: chase.com, capitalone.com, and discovercard.com.
We’re very excited to publish the report from a study we just completed that compared two common layouts for “friends list” on social / business networking sites like LinkedIn and Facebook.
Our goal for this study was to deploy our Eye Tracking service in an extremely focused manner – directed at a particular step in the [...]
I really enjoyed this interview with Reid Hoffman (CEO of LinkedIn, investor in many other companies, including Facebook). He lays out the benefits and unique aspects of the various networking sites – social and professional – in a way that is straightforward and sensible. Two other notable points:
Both Reid AND Charlie carry a cell [...]
According to Dee Margo’s MySpace profile, he’s married and interested in networking and making friends. He has 40 users signed up as “friends� including Jesus Christ, Admiral CrackMunky and Forever a Bad Ass. Dee is not a high school student, college student, a 20-something, 30-something or even a 40-something. He’s a 54 year old politician from El Paso running for a seat in the Texas State Senate and he’s using MySpace to reach out to a new, younger audience of voters.
In a recent New York Times article about new social networking site ParentsConnect, started by Nickelodeon, the site was surprisingly not compared to MySpace. It seems like every new social networking site (apparently the newest Internet buzzword. Remember community, portals, content, etc.?) is compared to the giant. Nor was it compared to its more obvious rivals, iVillage or BabyCenter. The site was simply described in the article as “a social networking Web site that joined the online parenting world late in August with dozens of message boards filled with debates on topics like pregnancy chic and anorexia, and plans for user-generated video, including video blogs.�