Cofactors Blog

Archive for: Usability Research

Google vs. Bing – Search Engine Preference

We just finished a report that compares Microsoft’s new search engine, Bing, with Google.
Our goal for this study was to gather users’ general impressions of the Google and Bing search engines, including overall functionality, presentation of content, and overall fit with user expectations and needs. We also wanted to see how much attention users [...]

Twig: Innovation or Illusion?

At Catalyst, we’ve spent a lot of hours designing and conducting usability studies on ad-supported media sites. And based on our experience, the general rule is that users understand why ads are there and are somewhat willing to tolerate them as a necessary evil — assuming they see them at all, which they often [...]

Look what we found

Catalyst founder Jon Mysel provides commentary regarding a recent Catalyst project

Jakob Nielsen is not Wrong (Pt. 2)

More thoughts on the validity of A/B and Multivariate Testing

Net Rage: A Study of Blogs and Usability

Catalyst analysis of user interface design challenges posed by blogs and blog interfaces, based on proprietary usability testing on a BusinessWeek blog.