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Life123.com
IAC had a great concept and a strong business plan for their first homegrown site: Life123.com. They engaged Catalyst to provide an engaging interaction and design solution to match the uniqueness of the site idea.
life123
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Life123.com
The Concept
We explored many different interactions that played with the concept of filtering the site content according to the investment of time that visitors were willing to make in a given activity.
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Life123.com
Final Wireframes
The final user interface settled on a simple 2-tier model that allowed users to explore a topic as a high-level summary or go in-depth to learn more.
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Life123.com
Visual Design Process
Catalyst's visual design process uses several straightforward techniques to "workshop" the desired visual identity.
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Life123.com
Branding & Icon Design
Our design work included the creation of a new logo and customized icons for the site.
